Statistics & Analytics Pro

Understand how visitors interact with your forms — from first view to final submission — with session-based, cookie-free analytics.

What It Tracks

Giraforms Analytics goes beyond simple submission counting. It tracks anonymous visitor sessions to give you a complete picture of the journey through your form:

Accessing the Dashboard

Navigate to Forms → Analytics in the WordPress admin sidebar. The dashboard has two views depending on whether a form is selected.

Global view (no form selected)

Shows aggregated data across all your forms:

• Total submissions, average per day, active forms, unread count
• Submissions over time (line chart)
• Top forms by submission count (bar chart)
• Activity by day of week and by hour

Per-form view (form selected)

Selecting a form from the dropdown reveals session-based metrics at the top:

Field Completion Rate

Below the funnel, a bar chart shows the completion rate for each individual field — the percentage of started sessions where the field was filled in.

• Fields above 60% are shown in blue
• Fields below 60% are highlighted in orange to flag potential friction points
• Each bar shows the field label alongside its technical identifier

Completion Time

The average completion time is measured from the moment a visitor focuses their first field to the moment of submission. The timer:

• Pauses automatically when the browser tab is hidden
• Is capped at 30 minutes to exclude outliers (visitors who left the tab open for hours)
• Only appears once at least one submitted session includes a duration measurement

Period Filter

Use the period buttons at the top to filter all data — both submission charts and session-based metrics update together:

Navigating to Submissions

When a form is selected, a View submissions button appears in the header. It links directly to the submissions list filtered on that form, so you can jump from analytics to the actual entries in one click.

Exporting Data

When a form is selected, an Export CSV button is available. It exports submission counts by date for the selected period and form — useful for reporting in Excel or Google Sheets.

Settings

Enable or disable tracking

Go to Forms → Settings → Privacy and use the Disable analytics tracking globally checkbox to turn tracking off for all forms at once.

Data retention

Session data older than the configured limit is automatically deleted every night. The default is 90 days. You can change this under Settings → Privacy → Data retention.

Deleting Analytics Data

Analytics session data can be deleted independently from your submissions:

• Per form: Select the form in the Analytics dashboard, then click Delete data for "…" at the bottom of the page.
• All forms: Go to Settings → Data Management and click Delete All Analytics Sessions.